मुझे लगता है कि व्यापार में, आप धैर्य रखना सीखें. शायद मैं अपने आप में बहुत धैर्यवान नहीं रहा हूँ. लेकिन मुझे लगता है कि मैंने सबसे ज्यादा तब सीखा है जब किसी की प्रतीक्षा करने करने में सक्षम हुआ और सही समय आने पर उसे प्राप्त किया
– Bernard Arnault

हम अक्सर दूसरों की सफलता की कहानियां सुनकर पैसा कमाने के लिए आकर्षित हो जाते है और इसी चक्कर में मेहनत से बचाये हुये फण्ड को गलत जगह निवेश कर देते हैं। जो हमारे लिए फायदेमंद कम और नुकसानदेह ज्यादा हो सकता है। दरअसल हमे पता नहीं होता है कि हमारे फण्ड निवेश का लक्ष्य क्या है और पैसा लगा देते हैं। हम अपने फण्ड निवेश को लेकर भावनात्मक हो जाते हैं, जबकि निवेश से जुड़े फैसले दिमाग से लेने पड़ते हैं, न कि दिल से। फण्ड निवेश करते वक्त जरूरी है कि हमारे दिमाग में कोई न कोई प्लान हो यानी बिना लक्ष्य के निवेश नही करना चाहिये | सोच समझकर निवेश करने के बाद जरूरी है कि नतीजों के लिए धैर्यपूर्वक इंतजार किया जाए | स्टॉक मार्केट एक ऐसा उपकरण है जो बेसब्र (निवेशक) के हाथों से पैसा लेकर सब्र रखने वाले (निवेशक) को पैसा सौंप देता है.
“अमीर व्यक्ति ‘समय’ में इन्वेस्ट करता है जबकि गरीब व्यक्ति पैसे में निवेश करता है | किस चीज या काम को कितना वक्त देना है, यही मैनेजमेंट व्यक्ति को आगे ले जाता है | हर व्यक्ति को 24 घंटे ही मिले होते हैं और हर कोई इन घंटो का इस्तेमाल अपने हिसाब से करता है | सही तरह से वक्त का किया गया इस्तेमाल सही इन्वेस्टमेंट है |”

“एक से अधिक आय के स्रोत बनाएं | केवल एक नौकरी या व्यवसाय पर ही निर्भर न रहें | निवेश करें ताकि उनसे अतिरिक्त कमाई हो सके | कुछ भी खरीदने से पहले दो बार सोचें. यदि आप लगातार ऐसी चीजें खरीदते रहेंगे जिनकी जरूरत नहीं है तो जल्द ही आप ऐसी दशा में आ जाएंगे कि जब आपको जरूरी खरीददारी करने के लिए भी सोचना पड़ेगा | प्रतिष्ठा बनाने में 20 साल लग जाते हैं और इसे बरबाद करने में पांच मिनट लगते हैं. अगर आप इस बारे में सोचना शुरू कर देंगे तो आप जो भी कुछ करेंगे अलग तरीके से करेंगे | अपने सभी अंडे एक ही टोकरी में नहीं रखें | बात जब निवेश करने की आती है तो हाथ में कितना नकद है यह खंगाले और फिर फिक्स्ड इनकम साधनों में निवेश करें | इससे मिलने वाला रिटर्न इतना जरूर होना चाहिए कि आपकी वर्तमान जीवन शैली बनी रहे | इसके बाद पैसा थोड़ा रिस्क ज़ोन में लेकिन जहां अधिक रिटर्न की संभावना हो, वहां लगाएं | निवेश की जो भी रणनीति बनाएं उसके मूल में संतुलन बनाए रखने की समझदारी जरूर होनी चाहिए |”- वॉरेन बफे
शेयर बाज़ार की दुनिया के सबसे महान निवेशकों में से एक वॉरेन बफे के निवेश के मामले में सुझाव देश दुनिया में खूब चर्चित हैं | वर्तमान के आर्थिक परिवेश में शेयर बाजार में निवेश करना ही समझदारी है , क्योंकि अन्य साधनों जैसे,बैंक में मियादी जमा(एफडी) पर तयशुदा ब्याज से ज्यादा रिटर्न नहीं मिलता है । जमीन-जायदाद ( रियल एस्टेट ) में निवेश आसान नहीं है साथ ही क़ानूनी रूप से कई प्रकार की जोखिमों वाला है | सोने-चांदी में भी फिलहाल अच्छे रिटर्न की उम्मीद कम है। इसलिये इक्विटी यानि मुय्चूल फण्ड,आई.पी.ओ.शेयर आदि में बुद्धिमत्ता के साथ निवेश से आप कम समय में अच्छा पैसा बनाने की उम्मीद कर सकते हैं और किसी भी कंपनी के बारे में पूरी जानकारी जुटाने के बाद लंबी अवधि में तो और अधिक आय प्राप्त कर सकते है | अनुशासन और कुशलता के साथ लंबे समय के लिए अच्छे शेयरों में पैसा लगाने में रिस्क कम होता है। अगर रिस्क कम लेना है तो लम्बी अवधि के निवेशक बनकर अपना स्वयं का पोर्टफोलियो बनाकर शेयर बाजार में अपना बचत फण्ड निवेश करने के लिए ।
जब निवेश की बात आती है तो वॉरेन बफे का नाम जेहन मे आता है | फण्ड निवेश के मामले में दिए गये वॉरेन बफे के सुझावों पर आधारित निम्न बातें, जो एक निवेशक के लिए अत्यन्त उपयोगी है, का अनुसरण करके एक निवेशक बाजार की रिस्क को कम करके आसानी से अपनी आय में बदोतरी कर सकता है |

बचत-निवेश हो या अन्य व्यापार, सभी में निवेश करने और उसका अधिक से अधिक प्रत्याय प्राप्त करने के लिए कड़ी मेहनत की आवश्यकता होती है | निवेश पर प्रतिफल का लक्ष्य जरुर निर्धारित करे और मजबूत इच्छा- शक्ति रखे क्योंकि जब आपकी इच्छाएं पर्याप्त मजबूत हो जाती है, तब आप उन्हें हासिल करने के लिए अलौकिक शक्तियों के अधिकारी बन जाते है | लक्ष्य एक निश्चित समय सीमा का एक सपना है | अगर लोग आपके लक्ष्यों पर हँस नहीं रहे हैं, तो आपके लक्ष्य बहुत छोटे हैं |इस स्थिती में अपने लक्ष्यों की समीक्षा करे | कड़ी मेहनत निश्चित रूप से एक लंबा रास्ता है, जिसे तय करने के लिए अत्यधिक धर्य की जरूरत होती है और वर्तमान के आर्थिक परिवेश के इन दिनों में युवा और अनुभवी सभी कड़ी मेहनत कर रहे है, इसलिए यह सुनिश्चित करना होगा कि हम जो कर रहे हैं और उसमे सफलता प्राप्ति का लक्ष्य निर्धारित किया है उसके लिए और धर्य के साथ कड़ी मेहनत करनी होगी और वास्तव स्वयं को इसमें समर्पित करना होगा | यकीं मानिये आपकी सफलता यानि आपके निवेश पर अधिकतम आय आपकी जेब में होगी |

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